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Search Engine Optimization Services

There are numerous search engine optimization (SEO) services and consultants that charge an arm and a leg to supposedly help get you a good ranking on the search engines.

I'm sure there are some legitimate SEO companies out there, but since most of them charge a hefty fee, unless you are a large company, search engine optimization is probably not something you want to be outsourcing to other people.

And then, there is the fact that many of these companies are not very good at what they do, and make SEO sound like rocket science so they can rip people off while doing a medoicre or even a poor job. How do I know this? Well, for one, I have spoken several SEO (Search Engine Optimization) specialists over the phone and did not learn anything I didn't already know. When I pressed one company for details on the techniques they used, they started talking about Meta Keyword tags, which most experts now believe are completely useless. And to manage my search engine strategy, the company wanted several thousand dollars a month in fees.

You can do SEO on your own
You can still get very good rankings without the help of an overpaid consultant. Top SEO tools like SEO Elite will get you results that are at least as good, if not better, and the best part is that once you have the right tools, you can do SEO on your own for as many sites/pages as you wish.

The two important ingredients in any SEO strategy: keyword research and building links
If you want to do your own search engine optimization, it is important to know that keyword research and building links to your site are the two most important things in getting good search engine results.

Here are some tips on doing SEO on your own:

Find which keywords are popular using a keyword research tool. Pick a popular keyword phrase that is closest to the content of your web page.
Use the keyword(s) verbatim, in the following HTML Tags
- Title Tag
- Meta Description
- H1 tag
- The first paragraph
- 2-5 times in the body copy, depending on the length of the copy
  NOTE: More repetition is not better. At a certain point, search engines penalize you for repeating a keyword too much. Aim to using the keyword(s) 6 - 10 times per page, but no more than that.
Build links for your site, and make sure the link contains your keyword(s).

I won't lie to you. Seach engine optimization is a bitch of a task. Marketers do it because they have to, not because they want to. At a certain point, depending on how serious your Internet marketing efforts are, you are going to want to use a tool that makes the process easier. Here are the tools I recommend:

SEO Elite

This tool helps you analyze your competition, find out what you need to do to outrank them, submits your site to directories, helps you get backlinks, monitors your postion on search engines, and even submits your articles to article directories. At $47, this product is a steal and you can't go wrong.